What Is Mass Control?
A few people say that Frank Kern is the new king of copywriting. What gives him this title? Well, he understands folk, he understands relations and building trust with his following. He’s widely known for giving away a shipload of great free info. His power comes from his personality. He comes across as an underachiever, surfer dude who likes to just have a good time, surf, play Playstation games and not work. He could just be that fellow who lives in his mom and dad cellar. But even if he is a slacker, nobody can disagree that his strategies do not work. They are doing.
Frank’s first real success was with his course called Underachiever Mastery. This course has been sold out but has helped thousands to start their internet business. He was able to make 1,000,000 greenbacks in two weeks. He claims that he did not know what he was doing and that was why it took so long to make that much I am not sure about you, but that is not a bad salary in my book!
So what is the idea behind Frank Kern’s Mass Control? It’s completely simple, yet strenuously effective. Establishing credibility and trust from the start even before the prospect buys from you. Making relations with your prospects before you ever offer them anything to buy is the basis of Mass Control. The free videos that Frank gives away pushing his course are precious and many folks watch them time after time again to squash out the brilliance within. He really dissects his advertising letter, showing just how it’s possible for you to control your prospects purchasing.